# An Overview of Tanobel: Driving Excellence in the Bottled Water Industry
Tanobel, the corporate identity behind PT Sariguna Primatirta, has established itself as a cornerstone in the Indonesian beverage market. Since its inception on September 17, 2003, the company began its journey by manufacturing bottled drinking water under the "Anda" brand, setting the stage for a legacy of hydration excellence.
## The Evolution of the Cleo Brand
A pivotal moment in the company’s history occurred on March 7, 2004, with the launch of Cleo Pure Water. This flagship product quickly became the engine of Tanobel’s growth. Today, Cleo is available in a versatile range of formats to suit every consumer need, including:
* 250 mL cups
* 330 mL, 550 mL, and 1,200 mL bottles
* 6 L bottles
* 19 L gallons
To maintain its competitive edge, Tanobel has expanded its manufacturing footprint across Indonesia. Its state-of-the-art facilities utilize fully integrated processes, overseeing everything from raw material sourcing and precision packaging to final product distribution.
## Commitment to Global Quality Standards
Tanobel’s unwavering dedication to quality control and production standards has earned the company significant international recognition. By October 2008, PT Sariguna Primatirta achieved both ISO 9001:2000 and ISO 22000:2005 certifications. Furthermore, the company was honored by the Indonesian Record Museum (REBI) as the pioneer of oxygenated bottled drinking water in Indonesia, solidifying its reputation as an industry innovator.
## Accelerate Your Future: The Tanobel Acceleration Program 2026
Tanobel is committed to cultivating the next generation of industry leaders through the Tanobel Acceleration Program 2026. This comprehensive initiative offers intensive learning, cross-functional assignments, and strategic job rotations, all supported by mentorship from seasoned corporate leaders.
1. Management Trainee Program
Designed for aspiring leaders in factory operations, this program focuses on building technical and managerial prowess.
* Education: Bachelor’s or Master’s in Mechanical, Industrial, Chemical, or Electrical Engineering.
* Experience: Fresh graduates or those with a maximum of one year of experience.
* Requirements: Minimum GPA of 3.30, strong organizational leadership background, excellent analytical skills, and a willingness to be stationed anywhere in Indonesia.
2. Managerial Development Program
This professional education track is tailored for experienced individuals ready to step into high-level management roles.
* Education: Bachelor’s or Master’s in Mechanical, Industrial, Chemical, or Electrical Engineering.
* Experience: Minimum of three years in a leadership position.
* Requirements: Minimum GPA of 3.30, proven team management experience, exceptional problem-solving abilities, and a willingness to relocate across the country.
3. Marketing & Sales Development Program
This track is designed for commercial-minded professionals eager to shape the future of Tanobel’s market reach.
* Education: Bachelor’s or Master’s degree in any field of study.
* Experience: Fresh graduates or those with a maximum of one year of experience.
* Requirements: Minimum GPA of 3.00, strong interest in sales and marketing, possession of a valid driver’s license (Type A/C), and excellent teamwork and communication skills.
By joining these programs, candidates receive the perfect blend of operational knowledge and professional mentorship, ensuring they are well-prepared to contribute to the ongoing success of one of Indonesia’s most reputable beverage companies.